SEO

SEO

Search Engine Optimisation

搜索引擎优化

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

搜索引擎优化是提高从搜索引擎到网站或网页的网站流量的质量和数量的过程。 SEO的目标是无付费流量，而不是直接流量或付费流量。

SEO" redirects here. For other uses, see SEO (disambiguation).

SEO”在此处重定向。有关其他用途，请参见SEO（歧义消除）。

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.^[1] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

搜索引擎优化（SEO）是提高从搜索引擎到网站或网页的网站流量的质量和数量的过程。 SEO的目标是无付费流量（称为“自然”或“有机”结果），而不是直接流量或付费流量。未付费流量可能来自不同类型的搜索，包括图像搜索，视频搜索，学术搜索，新闻搜索以及特定于行业的垂直搜索引擎。

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP). These visitors can then potentially be converted into customers.

SEO作为一种互联网营销策略，考虑了搜索引擎的工作方式，指示搜索引擎行为的计算机编程算法，人们搜索的内容，键入搜索引擎的实际搜索词或关键字以及目标受众首选的搜索引擎。执行SEO的原因是，当网站在搜索引擎结果页面（SERP）中排名较高时，网站将吸引来自搜索引擎的更多访问者。这些访问者然后有可能被转换成客户

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